A database reactivation campaign is a targeted marketing strategy designed to reconnect with past customers and inactive leads in your database.

By using personalized outreach and automated follow-ups, these campaigns encourage dormant contacts to re-engage with your business, leading to renewed relationships and new revenue opportunities.

Database reactivation works best for businesses that are focused on growth and have underutilized customer data. Companies that typically see the best results share these characteristics:

• 25,000+ contacts in their database

• Invest $15,000+ per month in marketing

• Are members of industry associations or are respected leaders in their field

• Have a clear growth plan that includes digital ads (Facebook, Google, etc.)

• Generate 150+ monthly inquiries but struggle with lead conversion

Industries we’ve worked with include:

• Home Finishes Businesses

• Commercial Lending Firms

• Cybersecurity Companies

• Staffing Agencies

• SaaS Businesses

• Industrial Equipment Suppliers

• Service-Based Businesses

No problem! Our system includes data cleansing and segmentation to ensure we’re targeting the right contacts with the right message. Even if your database has been neglected, we can help you uncover its hidden potential.

Generally speaking, we target a 1% conversion rate across campaigns.

However, results can vary significantly depending on factors such as your industry, database quality, and campaign execution.

The key is to continually refine your approach and run leads through sequences multiple times to maximize engagement and conversion opportunities.

While timelines can vary, many businesses start seeing measurable results within 30-60 days of launching a well-executed reactivation campaign.

We begin with a series of small tests, bringing winning strategies to larger lists only after we’ve identified what works best for your specific audience.

This approach, combined with leveraging industry best practices, helps ensure optimal results for your reactivation efforts. Even if your database hasn’t been well-maintained, we can work with it.

Our process includes data cleansing and segmentation to ensure we’re targeting the right contacts with the right message, even if your database has been neglected.

We don’t offer exclusivity because every campaign and strategy is unique to each company.

However, we protect your information with a mutual NDA, ensuring your strategy remains confidential.

While we can’t guarantee specific results, we follow a proven model starting with “sharpening the knife” – spending significant time developing a tailored strategy, auditing your current approach, and learning about your business in-depth. We then use a performance-based approach, tying our success directly to yours. We begin with small-scale test campaigns before rolling out to larger lists, refining our strategy for optimal performance. This method allows us to maximize potential success while minimizing risk.